Digital campaign for REEF’s major seasonal sale, delivering a high-impact digital experience across the homepage, landing page, paid media, and email. The goal was to create an immersive, beach-inspired shopping environment that balanced urgency with brand storytelling. I spearheaded a fun, modular design system with bold typography, product-forward visuals, and motion elements that highlighted key offers while keeping the brand’s laid-back surf vibe intact. The campaign drove strong engagement and exceeded conversion benchmarks, reinforcing REEF’s identity while driving results.
Role: Creative Direction & Design
