Objective:

Promote Samba TV’s viewership insights to show that the company has reliable and actionable data. Establish the company as the source of all things TV.

Results:

I created one-sheeters, presentations, emails, and images for articles to help achieve this goal. Our viewership data was featured in Ad Week, Media Post, Advertising Age, and the Samba TV Blog. Our employees also used these infographics in their presentations as sales tools for potential and current clients. These graphics highlighted Samba TV’s unique viewership insights and provided data that companies could harness to better their businesses. The press that we received helped us towards our goal of establishing credibility as a trustworthy data source.

Objective:

Generate a conversation starter for our sales team to increase media revenue from major televised events (e.g., the Super Bowl). Highlight promotional pricing to provoke larger ad buys and get clients trying our product. 

Results:

My promotional collateral highlighting these packages directly resulted in over one-million dollars of revenue. Using my marketing designs, we sold media packages for advertising-heavy events like the Olympics, Super Bowl, and Presidential debates.