Digital Creative Director

REEF   San Diego, CA
May 2023–Present
Lead the creative team all united by the common goal of creating quality designs that stay true to our brand and produce results. I oversee the creative of paid advertising, REEF.com, email marketing, amazon, and local retail stores. I own the creative for the 360 brand experience and consider every consumer touchpoint when crafting and upholding our visual identity system.

Art Director

Rothys   San Francisco, CA
August 2021–May2023
Led and art directed large seasonal campaigns, managed and directed photoshoots, and oversaw all design elements related to the art direction projects I lead. Led the art director for the website and partnered with other departments to implement better design elements and functionality. Managed a team of three designers.

Senior Graphic Designer

Rothys   San Francisco, CA
Jan 2020–August 2021

Led the design and execution of large seasonal campaigns as well as specific revenue driving channels. Creatively led and oversaw all design production for both email and paid social channels. Managed a team of two designers.

Designer, KVD Beauty

KENDO BRANDS   San Francisco, CA
April 2017–Jan 2020

Art directed and designed creative materials for Kat Von D Beauty’s major launches. Concepted product photography, oversaw design execution, and reviewed photo retouching. Created style guides for photography, store fixtures, and larger campaign elements.

Creative Designer 

SAMBA TV   San Francisco, CA
September 2015–April 2017

Contributed to the design strategy and production at a fast-paced technology startup. Collaborated with the creative team and other departments to optimize the design process by defining project criteria, presenting design concepts, and executing projects efficiently. Consistently brainstormed to incorporate creative ways to enhance our brand evolution and think outside of the box.

Graphic Designer

DEL OZONE   San Luis Obispo, CA
March 2014–June 2015

Collaborated with producers, editors, broadcasters, cinematographers, and creative directors. Strategized and brainstormed ideas for various clients. Assisted the creatives to execute successful advertising campaigns.

Production/Creative Intern

GOODBY SILVERSTEIN & PARTNERS   San Francisco, CA  
June 2013–September 2013, June 2015–September 2015

Worked directly under the lead graphic designer and assisted with all graphics including web, print, advertisements, branding, and production of materials. Designed assets for and maintained all company social media accounts.