Objective:
Create branding for Lemonade, a fictional women’s fashion boutique focused on empowering women.
Process:
Inspired by Beyoncé’s album, I created Lemonade as a brand by women, for women. The album’s major themes resonated with how I want people to feel when interacting with this brand. Women’s clothing is a form of self-expression, and I wanted to create an experience that harbored confidence, power, and inclusiveness, just like the album did. I created guidelines for the brand including typefaces, patterns, colors, and rules to keep the brand consistent.